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We were honored to be invited to share some insights at the World Economic Forum for DQ Institute's “Raising Good Zoomers” event.

It was a gathering of leaders across academic, civil society, start-up and nonprofit domains to discuss how we can collaborate to help Gen Z (and their parents) put technology in service of their needs, values and aspirations.

Giancarlo Pitocco speaking at World Economic Forum
Giancarlo Pitocco @ World Economic Forum

Our Founder, CEO, Giancarlo Pitocco took the stage to share insights from his experience working on the front lines with parents, teachers, and business leaders to identify and overcome the hurdles to living in balance with distractive technology.

Giancarlo focused on the five urgent areas we must address in our own lives in order to protect ourselves from distractive and manipulative technology/media:

  1. Reclaim The Power of Your Attention

  2. Navigate By Your Values

  3. Honor Your Boundaries

  4. Cultivate High-Quality Leisure Time

  5. Make Time for Solitude

Purposeful has also been tapped by the World Economic Forum & DQ Institute to bring its digital wellbeing curriculum to the teams at their NYC headquarters this year.

The DQ Institute (DQI) is an international think-tank that is dedicated to setting global standards for digital intelligence education, outreach, and policies.

Watch an excerpt here:

This Fall we launched our digital wellbeing pilot program for NY public schools. Here's a photo from our latest workshop for an auditorium full of engaged parents and educators in Harlem.

We led a workshop about “Raising Kids in the Age of Digital Distraction.” The most rewarding part? Hearing from the parents and educators at the end. They were ready to take the steps necessary to create a healthier relationship with distractive digital tech!

“You showed me a better way to live.”

“This was incredibly valuable.”

“Your talk totally opened my eyes to all the ways I’m letting my tech hold me and my kids back.”

“I’m inspired to try all the things you suggested. I’m gonna do it!”

“This was the wake up call I needed for me and my kids!”

“This is gonna change my family’s life! So valuable, thank you!”

“All of our teachers, principles, and parents need to see this.”

Want to bring our programs to your community? Get in touch.

— O N L I N E S E M I N A R —

Parenting in the Smartphone Age

Monday, October 7, 2019

7:00-8:00pm US Eastern Time

A new school year has begun, and we're dealing with the challenges of living well in an age of constant digital distraction. Smartphones, tablets, and digital media have a powerful effect on the wellbeing of our kids and ourselves. It's urgent and important that we take the right steps to safeguard our homes and families so that technology is being used to support our true needs, values, and aspirations, rather than letting technology set the agenda for our lives together.

Based on Purposeful's Digital Wellbeing Method for Families, Purposeful's Founder and CEO, Giancarlo Pitocco, will share the seven essential steps you should take to create a healthy relationship with technology for you and your family. We'll go from insights to action in the span of just one hour. It's a great first step towards finding balance in the digital age.

About the Host:

Giancarlo Pitocco, Founder, CEO of Purposeful Digital Wellbeing

Giancarlo Pitocco is a speaker, facilitator, and social impact entrepreneur focused on solutions to the public health crisis left in the wake of Silicon Valley’s “growth at all costs” mindset. Through Purposeful, Giancarlo is transforming our relationships to technology by cultivating connection to our values, needs, aspirations, and each other.

Tapping into over 15 years of experience studying the influence of technology on our psychology, Giancarlo designs workshops that help leaders, educators, and communities transform their relationships to technology to align to their needs, aspirations, and well-being.

Based in New York City, Giancarlo left a career working for Facebook, Instagram, Apple and the world’s largest ad agencies to found Purposeful. Purposeful is a digital well-being practice with a mission to liberate our creative intelligence from distractive technology.

Learn more at

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